More Time for Ministry, Not Marketing
The client’s emblem incorporates a turtle and this particular project audience is recruiters.
Rather than stick with the standard brand colors and overall look, which predominantly targets students, I took a refreshing approach that lends itself to the corporate side while still being fun and symbolic of hard work, breaking down barriers, and success.
Each turtle is in motion to challenge the notion of slow and steady.
Colors are muted for a less distracting vibe.
The images were developed with the goal of hugging corners, filling excess white space, and leading the eye in specific directions based on the goal of individual documents.
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